Oak Ridge Boys join SXSW Fest Lineup

AUSTIN, TEXAS – The South by Southwest (SXSW) Music Conference and Festival, scheduled for Wednesday, March 18 - 22, 2009, in Austin, Texas, announced this week that the Oak Ridge Boys will be playing this year's festival.

Through decades of mainstream success, the Oak Ridge Boys continue to reinvent themselves, meeting the challenges of the changing nature of the music industry. As their era of radio dominance wound down, they forged unique marketing partnerships and sought out innovative concert bookings.

The Oak Ridge Boys play more than 170 dates a year and are annually among the top grossing acts in country music. Their multi-platinum 1981 hit recording of "Elvira" started a chain of more hits with sales exceeding 30 million.

The Oak Ridge Boys will sit down for a SXSW Interview on Thursday March 19 at 3:30 p.m. at the Austin Convention Center. The group will expound upon their experience, offer advice to new artists, answer audience questions, and possibly offer an a cappella song or two. For the first 200 registrants, there will be a giveaway of free Oak Ridge Boys Blu-Blocker Magnum sunglasses. For more information on the Oak Ridge Boys, visit www.oakridgeboys.com.

The South By Southwest Music and Media Conference takes place March 18 - 22, 2009, at the Austin Convention Center in Austin, Texas. The previously announced Quincy Jones' keynote anchors four days of panels, interviews, workshops, peer meetings and the trade show exhibition covering a wide variety of topics, addressing the concerns and interests of musicians, executives and music lovers. Daytime events flow into the world-renowned music festival, which showcases over 1,800 acts on stages throughout downtown Austin.

For more information on SXSW or to register for the conference, please access the website at www.sxsw.com or e-mail sxsw@sxsw.com.